three generations
Chapter V · The story

A bench in Ocoee.
A family at the bench.

Est. 2005 West Oaks Mall Ocoee, Florida
— The bench —

Four names.
One last name.

M

Mohammad

Founder · First generation

Opened the doors in 2005. The founder and first generation at the bench, in Ocoee ever since.

F

Faisal

Second generation

Mohammad's son. Second generation at the bench, at the counter most days.

A

Ali

Second generation

Mohammad's son. Second generation, and the one who'll talk through your design.

W

Waleed

Third generation

Faisal's son and the third generation. Runs the website you're reading right now.

2005

Family-owned since

3

Generations

100%

Family-run

Ocoee

At the bench, FL

"A jeweler's job is not to sell you what's expensive. It's to help you find what will mean something — twenty years from now, fifty, a hundred."